Tag: brand
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Why the Sour Face? Final Boss Sour Candy
Final Boss Sour didn’t add a game theme to a candy site. It built an actual game, levels as navigation, lore as flavor differentiation, a map with unfinished paths, and a leaderboard, then hung a sour candy brand off the structure.
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Bite-Size UX, Week #2
The difference between a site that converts and one that almost does is rarely a missing feature. It is usually a small decision someone made, or didn’t.
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When Life Gives You Oranges: Ffern
Ffern makes one seasonal perfume four times a year. There is no product page, no add to cart, and no conventional funnel. Just a ledger, a waiting list, and a buying experience built entirely around the privilege of being let in.
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The Kids Are Oil Right: Graza
Olive oil is a commodity. Graza made it the most delightful buying experience in DTC food. A Dee2See review of what happens when a brand actually loves what it sells.
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For the Next Magic I’ll Need SPF 30 and a Time Machine: Vacation.inc
Vacation® sells sunscreen. Their website sells a world. Every ecommerce best practice is there, structurally intact, dressed in a Miami Beach 1983 aesthetic so committed that the conventions become invisible. This is what it looks like when personality and conversion are the same thing.