Category: Health & Wellness
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Seeing the Bigger Picture: SunGod
Most eyewear sites ask the customer to guess. Which tint, which fit, which lens for which weather. SunGod decided that was not the customer’s problem to solve.
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It Makes Scents: Touchland
Touchland didn’t dress up a hand sanitizer with nicer packaging. They applied the entire information architecture of fine fragrance to a $10 product whose only job used to be killing germs. This is what full category commitment looks like.
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For the Next Magic I’ll Need SPF 30 and a Time Machine: Vacation.inc
Vacation® sells sunscreen. Their website sells a world. Every ecommerce best practice is there, structurally intact, dressed in a Miami Beach 1983 aesthetic so committed that the conventions become invisible. This is what it looks like when personality and conversion are the same thing.