Category: Food & Drinks
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Wrapper’s Delight: Maeve Chocolate
A chocolate store with no product above the fold. How Maeve turns curiosity into a discovery engine, and why great branding alone never gets you there.
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Why the Sour Face? Final Boss Sour Candy
Final Boss Sour didn’t add a game theme to a candy site. It built an actual game, levels as navigation, lore as flavor differentiation, a map with unfinished paths, and a leaderboard, then hung a sour candy brand off the structure.
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The Kids Are Oil Right: Graza
Olive oil is a commodity. Graza made it the most delightful buying experience in DTC food. A Dee2See review of what happens when a brand actually loves what it sells.
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Better Than S*X: Last Crumb
$160 for a box of cookies. A three-day wait. A CTA button that says “Sorry, Grandma.” By every CRO rule in the book, Last Crumb should fail. Instead they sell out in drops. Here’s the conversion system hiding behind the audacity.