Tag: delight
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Stick With It: Watts
Watts sells exactly one product, a daily beef stick for dogs, and treats every screen around it as worth designing. A paw drags the timeline, the subscription asks how big your dog is, and a free tool reads any pet food label.
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Bite-Size UX, Week #4
Four small decisions worth stealing: a skillet lineup sized by what’s on the plate, a locker how-to that introduces its founder, a spec sheet you can read in half a second, a cart with a garden growing through it.
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Taking It Slow: Dally
Dally’s wordmark visibly stretches the longer you scroll its homepage, more loops, longer word, exactly like the verb it’s named after. That single detail sets the tone for everything else: a gift note, a discount code, even a hidden page, all built to reward lingering.
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Your Comfort Zone: Unhide
UnHide checks every conversion box in the book, reviews, financing, trust badges, an actual Netflix collab, and somehow never stops feeling human. A look at the photography, sizing, and small details that make the checklist and the heart work together.
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This Is Lit! Moody Incense
I reviewed 180 DTC websites in a single day, and they all blurred together. Then I found Moody Incense, a three-product incense brand that proves personality beats production budget on nearly every screen, right down to the 404 page.
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To Sea or Not To Sea
Chaser Water dresses ingredient chips and badges like clickable buttons, and none of them are. Meanwhile the price whispers, and deep sea minerals, the brand’s actual USP, never becomes more than a line of copy. A Second Opinion on a page dressed backwards.
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Wrapper’s Delight: Maeve Chocolate
A chocolate store with no product above the fold. How Maeve turns curiosity into a discovery engine, and why great branding alone never gets you there.