Tag: microcopy
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Best Onboarding EVER: The Farmer’s Dog
There’s a moment somewhere in The Farmer’s Dog onboarding where you realize you’ve completely stopped resisting (In a GOOD way). This is a screen-by-screen breakdown of how they did it, and why making the wizard about your dog instead of about you is the smartest conversion move in the flow.
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Better Than S*X: Last Crumb
$160 for a box of cookies. A three-day wait. A CTA button that says “Sorry, Grandma.” By every CRO rule in the book, Last Crumb should fail. Instead they sell out in drops. Here’s the conversion system hiding behind the audacity.
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Just What the Dr. Prescribed: Figs
Medical scrubs are about as far from a glamorous product category as you can get. Figs.com didn’t care. They built a fashion site for healthcare workers, and every UX decision, from the color carousel to the pocket photography to the microcopy, was made for people who actually wear scrubs twelve hours at a stretch.