Tag: microcopy
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Scared My Ass Off: Who Gives a Crap Halloween Edition
Who Gives a Crap’s Spooky Edition could have stopped at a limited run of Halloween-print toilet paper. Instead the costume shows up everywhere: an announcement bar warning stock is here till it disappears, a spec list that ends on a joke, and an FAQ that answers whether your toilet is haunted right alongside real questions…
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This Is Lit! Moody Incense
I reviewed 180 DTC websites in a single day, and they all blurred together. Then I found Moody Incense, a three-product incense brand that proves personality beats production budget on nearly every screen, right down to the 404 page.
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Wrapper’s Delight: Maeve Chocolate
A chocolate store with no product above the fold. How Maeve turns curiosity into a discovery engine, and why great branding alone never gets you there.
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Sleeping On It: Loftie
Sleep deprivation is the worst, and Loftie’s whole site seems to know it. Dark photography, toggles that let you confirm a claim yourself, and a return policy pun good enough to make you smile at the fine print.
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Bite-Size UX, Week #2
The difference between a site that converts and one that almost does is rarely a missing feature. It is usually a small decision someone made, or didn’t.
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Bite-Size UX, Week #1
Four DTC brands that sweated the small stuff and got it right. A color-coded pepper store, a discount that stays in character, a honey disclaimer with a punchline, and a glass that fills as you scroll.
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Best Onboarding EVER: The Farmer’s Dog
There’s a moment somewhere in The Farmer’s Dog onboarding where you realize you’ve completely stopped resisting (In a GOOD way). This is a screen-by-screen breakdown of how they did it, and why making the wizard about your dog instead of about you is the smartest conversion move in the flow.
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Better Than S*X: Last Crumb
$160 for a box of cookies. A three-day wait. A CTA button that says “Sorry, Grandma.” By every CRO rule in the book, Last Crumb should fail. Instead they sell out in drops. Here’s the conversion system hiding behind the audacity.
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Just What the Dr. Prescribed: Figs
Medical scrubs are about as far from a glamorous product category as you can get. Figs.com didn’t care. They built a fashion site for healthcare workers, and every UX decision, from the color carousel to the pocket photography to the microcopy, was made for people who actually wear scrubs twelve hours at a stretch.