Tag: product page
-
Seeing the Bigger Picture: SunGod
Most eyewear sites ask the customer to guess. Which tint, which fit, which lens for which weather. SunGod decided that was not the customer’s problem to solve.
-
Bite-Size UX, Week #1
Four DTC brands that sweated the small stuff and got it right. A color-coded pepper store, a discount that stays in character, a honey disclaimer with a punchline, and a glass that fills as you scroll.
-
For the Next Magic I’ll Need SPF 30 and a Time Machine: Vacation.inc
Vacation® sells sunscreen. Their website sells a world. Every ecommerce best practice is there, structurally intact, dressed in a Miami Beach 1983 aesthetic so committed that the conventions become invisible. This is what it looks like when personality and conversion are the same thing.
-
I Love Hue: Lick
Buying paint online should be a commercial disaster. Color distortion, choice paralysis, spatial math anxiety, the fear of getting it completely wrong on your own walls. Lick.com looked at every one of those friction points and built a system to dismantle them, one screen at a time.
-
Behind the Seams: Chubbies
Most menswear brands optimize their product pages for polite, frictionless transactions. Chubbies optimized theirs for a subculture. The Khakinators. The Disco Plums. 110% store credit on resale. A palm tree tattoo that explains fit better than any size chart. This is what brand personality looks like when it becomes a conversion system.