Tag: copywriting
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The Kids Are Oil Right: Graza
Olive oil is a commodity. Graza made it the most delightful buying experience in DTC food. A Dee2See review of what happens when a brand actually loves what it sells.
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I Love Hue: Lick
Buying paint online should be a commercial disaster. Color distortion, choice paralysis, spatial math anxiety, the fear of getting it completely wrong on your own walls. Lick.com looked at every one of those friction points and built a system to dismantle them, one screen at a time.