Tag: loyalty program
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When Life Gives You Orages: Ffern

Ffern makes one seasonal perfume four times a year. There is no product page, no add to cart, and no conventional funnel. Just a ledger, a waiting list, and a buying experience built entirely around the privilege of being let in.
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For the Next Magic I’ll Need SPF 30 and a Time Machine: Vacation.inc

Vacation® sells sunscreen. Their website sells a world. Every ecommerce best practice is there, structurally intact, dressed in a Miami Beach 1983 aesthetic so committed that the conventions become invisible. This is what it looks like when personality and conversion are the same thing.
