Tag: colors
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Wrapper’s Delight: Maeve Chocolate
A chocolate store with no product above the fold. How Maeve turns curiosity into a discovery engine, and why great branding alone never gets you there.
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Just What the Dr. Prescribed: Figs
Medical scrubs are about as far from a glamorous product category as you can get. Figs.com didn’t care. They built a fashion site for healthcare workers, and every UX decision, from the color carousel to the pocket photography to the microcopy, was made for people who actually wear scrubs twelve hours at a stretch.